On May 11, 2021, the UFC que Choisir indicated that it was filing a complaint before the Paris Court of Justice against the company SFR for misleading commercial practices. In January 2018 and December 2019, SFR to conquer the mobile telephony market offers "offers without commitment and without condition of duration".
In search of consumer confidence, SFR evoked “RED by SFR. It's green. It's clear. “, “for 1 year and after also”, “without condition of duration”.
SFR also wanted to distinguish itself from competitors, particularly on the announced price stability in a tone of humor “When it's too good, it necessarily hides something! ".
Finally, the operator did not hesitate to use the expression “guaranteed for life” on Twitter to certify the maintenance of the initial price of the subscribed packages.
However, between September and December 2020, SFR increased the price of RED by SFR packages from 30% to 75% of the initial price.
Customers quickly denounced these practices through online petitions, Facebook groups or testimonials to the UFC-Que Choisir association.
For UFC-Choisir, SFR knowingly misled consumers by making the maintenance over time of the initial price the argument to convince consumers.
The complaint lodged with the public prosecutor of Paris has the dual objective of condemning SFR and allowing the subscribers concerned to be compensated.
