Haia El Zufari

Master II in Business and European Union Law, Paris Sud Jean Monnet

Haia El Zufari, economic law attorney in Paris

Haia El Zufari is a lawyer specializing in economic law at the Paris Bar. She advises companies on negotiating their commercial contracts, structuring their franchise and distribution networks, and ensuring the legal security of their activities.

A former legal director, she has over fifteen years of experience in mid-sized companies across various sectors. This experience allows her to quickly grasp the economic, commercial, and operational challenges faced by her clients.

She primarily provides consulting services to general management, legal departments, sales departments and operational teams.

A lawyer specializing in economic law from the corporate world

Before joining ARST Avocats, Haia El Zufari held legal management positions in companies. She therefore has direct knowledge of the constraints faced by executives and their teams: operational deadlines, business development, risk management, regulatory compliance, and the search for immediately applicable solutions.

Her approach involves integrating law into the company's decision-making process. She formulates clear and pragmatic recommendations, tailored to each client's business, organization, and commercial objectives.

It can also act as regular support to a legal department or assist a company that does not have internal legal resources.

Negotiation and drafting of commercial contracts

Haia El Zufari assists companies in negotiating, drafting, revising and securing their contracts.

As part of her practice in contract and distribution law, she advises on matters including:

• distribution and franchise agreements;
• supply and procurement contracts;
• service contracts;
• partnership and commercial cooperation contracts;
• subcontracting agreements;
• licensing and rights exploitation contracts;
• the general terms and conditions of sale or purchase;
• confidentiality agreements;
• contracts concluded with consumers.

She supports her clients during negotiations and ensures that their business objectives are translated into clear, balanced and protective contractual documentation.

This practice of commercial contracts also includes auditing existing commitments, updating contractual templates and preventing risks of breach or litigation.

Franchising and distribution networks

Haia El Zufari has extensive experience in the creation, structuring and operation of franchise and distribution networks.

She advises franchisors, distributors, network heads, and companies wishing to develop or evolve their marketing model. Her services may include:

• the legal organization of the network;
• drafting the pre-contractual information document;
• the negotiation and drafting of the franchise agreement;
• drafting distribution or affiliation contracts;
• the protection of the concept, the brand and the know-how;
• the framework for relations between the head of the network and its partners;
• the evolution or reorganization of the network;
• the prevention of difficulties and contractual breaches.

It ensures, in particular, compliance with rules relating to pre-contractual information, competition, and commercial relations. These topics can also be explored in greater depth using the resources of the Directorate General for Competition, Consumer Affairs and Fraud Control.

A specific knowledge of the gym sector

Haia El Zufari has concrete knowledge of the gym and fitness network sector.

It supports the players in this sector in structuring their networks, negotiating their contracts, managing their relationships with members and partners, as well as in complying with their regulatory obligations.

His experience allows him to address issues specific to gyms: subscription contracts, consumer information, business practices, exploitation of brands and concepts, franchise development, processing of member data and relations with service providers.

Competition, consumer and compliance law

As alawyer specializing in economic law, Haia El Zufari assists companies in identifying and managing their regulatory risks.

Its role includes, in particular, the following:

• business practices and supplier-distributor relations;
• pre-contractual information for clients and consumers;
• sales conditions and subscription process;
• advertising and commercial communication;
• compliance of offers and commercial documents;
• restrictive competition practices;
• organization of internal validation procedures.

It also assists companies in launching new products, services or distribution models.

Intellectual property, trademarks and know-how

Haia El Zufari advises companies on the identification, protection and contractual exploitation of their intangible assets.

In connection with the firm's practice in intellectual property law, she intervenes in particular on trademark license agreements, assignments of rights, protection of concepts and know-how, as well as on intellectual property clauses integrated into commercial contracts.

This skill is of particular importance in franchise and distribution networks, where the brand, network identity and the transmission of know-how are strategic assets.

Digital law and the protection of personal data

Haia El Zufari assists companies in their digital projects and their compliance with regulations relating to personal data.

She is particularly involved in:

• privacy policies;
• contracts concluded with digital service providers;
• clauses relating to data processing;
• the relationships between data controllers and subcontractors;
• customer collection forms and customer journeys;
• cookie policies;
• the internal organization of GDPR compliance;
• Contractual and operational management of digital risks.

Its support is based on a concrete analysis of the processing implemented and takes into account the recommendations published by the National Commission for Information Technology and Freedoms.

Directly applicable legal support

Haia El Zufari puts her dual legal and entrepreneurial background at the service of companies, networks and their leaders.

Her experience as legal director allows her to work directly with the teams involved and to propose solutions that are compatible with the constraints on the ground. Her objective is to ensure sound decisions without slowing down operations or business development.

His arrival allows ARST Avocats to strengthen its commercial contract law practice and its support for franchise and distribution networks.

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